For soft play founders and owners
Practical strategy, coaching, and a proven licensing model for turning soft play into a lasting brand and business.
Build it to last
Soft play can look simple from the outside. But without a business plan and clear financial targets, it’s easy to buy equipment to keep up with trends, match competitors, and price simply to win the booking.
Bookings do not automatically equal profit. A sustainable business knows what every event truly costs. That includes equipment, storage, transportation, cleaning, labor, insurance, marketing, and the owner’s time. Your pricing must come from those numbers.
Start with the free resources
Your free starting point
Use the checklist to organize the decisions that come before launch. Then use the editable planner to estimate startup costs, monthly expenses and the bookings needed to cover them.
Meet the founder
Linda Bouvilom Cannizzo, MBA founded Soft Play Oasis® in 2019 after more than 22 years in events, design and logistics. Motherhood showed her how much families need beautiful, contained play spaces where young children can safely take part. What began as a solution inspired by her own children became a trusted Chicagoland business. Through Soft Play Strategy Studio, Linda now shares the practical lessons behind building a thoughtful, trusted and profitable soft play brand.
Learn MoreChoose the level of support you need
Start with one focused decision or get ongoing help building the foundation.
One focused conversation
$197
Plan your startup or bring the business challenge that has you stuck. We will use the session to clarify the decision and create practical next steps.
Build the business foundation
Ongoing private coaching to strengthen the numbers, systems, positioning and growth plan behind your soft play business.
Three- and six-month options are available based on your business stage and the level of support you need.
An established system
Application
For qualified founders who want to operate with an established brand, proven systems, training, templates and ongoing guidance.
Frequently asked questions
They are for aspiring soft play founders, newer business owners, and established operators who need focused help with a specific decision or challenge.
Your session can focus on startup planning, equipment decisions, pricing, packages, profitability, operations, marketing, sales, or another challenge that is keeping you from moving forward.
Choose a strategy session when you need clarity and practical next steps around one focused issue. Foundation Coaching is better when you want ongoing guidance, accountability, and support building several parts of the business.
No. You can work with Linda while you are exploring the idea, preparing to launch, or already operating and ready to improve or grow.
Coaching may include your startup budget, equipment plan, pricing and break-even goals, operations, contracts, booking workflow, marketing priorities, and a practical roadmap tailored to your business.
Yes. The $197 strategy-session fee may be credited toward Foundation Coaching when you decide to continue within seven days of your session.
Coaching helps you develop and strengthen your own independent soft play brand. Licensing is for qualified founders who want to operate using the established Soft Play Oasis® brand, systems, training, templates, and ongoing support.
Territories are considered individually based on location, market opportunity, fit, and availability. Start by submitting an inquiry so we can learn more about you and the area you are interested in.
Your next move
Share where you are and what you need. I’ll point you toward the most useful next step, whether that’s a focused session, coaching, or an approved territory conversation.